PopcornTaxi is a regular in-depth film event where filmmakers and enthusiasts can meet, watch films of all types, and discuss the filmmaking process. The trademark consists of a curvy, popcorn-like star that represents a friendly exchange between film industry personnel. The mark is accompanied by a custom typeface that combines with the mark, creating a sense of visual harmony. A rounded sans serif typeface, Pop was loosely based on Futura and features clean geometric letterforms coupled with rounded terminals in a minimal style.