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Hopscotch Features
Logotype
After the success of Hopscotch Films, Hopscotch Features was created as a separate film production company in order to leverage Hopscotch’s existing brand equity. The new logotype was created as a bolder and more robust version of the existing Hopscotch mark. The new logotype utilises the same proportions as the original logotype, but foregoes the original script style in place of added contrast in the vertical strokes. The added contrast is most evident in the neon execution, where the essence of the old and new outlines work in combination.
