Logotype and custom typeface
Hopscotch Films release independent films that challenge, entertain and inspire audiences. The Hopscotch logotype was conceived as handwritten cursive type to represent the humanity of story telling. The cursive type was then crafted and refined to its most perfect and appealing incarnation, much like a filmmaker crafts a film to tell a story. Formist created the iconic modular script trademark for Hopscotch Films when the company launched in 2001. The trademark style was also employed to create a custom typeface to be used as a key element in the company’s communications. The iconic Hopscotch neon sign, created by Formist, is now synonymous with Australian cinema.