FirstCut Studio is a music composition agency working in film, television, theatre and advertising. The FirstCut logotype was conceived as a simple composition of parts much like a piece of music. The individual parts are a construct of the five parallel lines that form the traditional music stave. Each piece of music stave represents the pitch and length of a note so that the mark can essentially be played on an instrument (as it was for audio in the brand animation). Stave references the craft of music composition and arrangement, while remaining authoritative and legible. The repetition of stave elements creates visual texture and also provides a sense of bespoke craftsmanship.